It is great to be able to market online on a truly global scale. This really is an opportunity for a small business, or even a medium to large business in Philadelphia to expand their customer base and take advantage of new and emerging markets. However, for many companies attracting local consumers is just as important. This is where you can use some help with your local Philadelphia SEO strategy.
By maximizing your local Philadelphia SEO strategy, you will move your website up the organic search engine results. Organic results are those not paid to be at the top position through PPC or pay per click programs. To move your website up in those results means more visibility and more new customers to your website.
One of the simplest ways to add to your recognition as a company to do business with is to provide information to the community. Your blogs don’t have to sell your products, in fact they shouldn’t, but they must be relevant, informative and beneficial to the reader.
The good news is this is a part of your Philadelphia SEO strategy that you don’t have to do on your own. There are many ecommerce companies out there who can create blogs and content for you, taking all the pressure off, especially if you don’t like to write.
Move to Mobile
If your website currently doesn’t include responsive design or you don’t have a mobile-specific website, this should be a priority to your Philadelphia SEO strategy. Almost 50% of consumers use a device other than the computer to make some or all of their purchases, and when people are out and about they use their smartphones or tablets to find information as well as businesses.
If you don’t have a mobile site as part of your Philadelphia SEO strategy, you are losing out on a large number of potential customers. This is true for B2B sales as well as direct sales to the general public.
Reviews on your website, on review sites, on social media as well as on industry specific sites are an excellent way to boost your Philadelphia SEO strategy. The key is in encouraging customers to post a review, typically with a follow-up email or a thank you email.
All of these components will work to build a successful Philadelphia SEO strategy. There are other factors to consider as well, including bringing in social media and upgrading a website. Help is available to address those components as well.
If you want some help with your local Philadelphia SEO strategy, we can work with you. To see more about the services offered by 1Digital Marketing visit us online at 1digitalmarketing.com.
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