There is no question that local SEO efforts are more important now than ever before. If you have plans to escalate and grow your local search efforts, then finding a quality and reputable SEO company is essential. It is also important to use the most effective tactics to ensure that the results and goals you have are reached.
Google is constantly upgrading its algorithm. As a result, website owners have to concentrate on improving their websites, rather than attempting to fool Google. The key to surviving all the changes that Google makes and keep your site at the top of search rankings is to provide quality information that helps you earn quality links.
It is also key that you do not ignore local optimization. If you do not have local signals that are not expected by Google, then you will never be able to advance your efforts. This is why it is time to get back to the basics and ensure that the following have been implemented into your website:
* Title tags: Recent title tags are still a huge ranking signal in terms of local relevancy.
* H1 heading: While this doesn’t have to be the entire heading, it is essential to try and insert your local city and state.
* URL: If you are able to edit the URL structure, then you should also include the city and state here.
* Local content: Optimizing content means that you are inserting your target city and state into it to make the most of the SEO.
* Alt text: The search engines are unable to see or read images. This means you must maximize them with the alt text.
In addition to improving the local efforts you have made thus far, it is also important to avoid making some of the most common mistakes, which include:
* Having thin, dry content that is of no help or value to readers.
* Not having any content on the home page of your website.
* Spamming your keywords or using horrible title tags.
It may be a good idea to keep up with all the changes that are coming about by reading a Search Engine Marketing Blog. This can help you to stay updated with the latest happenings and ensure that you do not miss any changes that may affect the way your website appears in the search rankings, which can be invaluable to keep up profits and sales.
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