How Can You Measure Your Social Media Performance?

by | Sep 11, 2017 | SEO

There’s no question that social media is a great way for your business to engage with consumers. You can utilize professional search engine optimization services in NYC to help you create posts that are really effective. However, if you are like most people, you want to know for sure how well your posts are doing. The good news is there are a few tools and techniques you can use to measure performance, which are found here.

Determine Your Social Media Goals

You can hire professional search engine optimization services in NYC to help you create campaigns on social media; however, before you do this, or try to measure performance, you have to figure out what your goals for these posts are. Some of the most common goals include:

* Building credibility in your specific niche
* Interacting with customers
* To increase the number of clicks going to your website
* To broadcast news to customers
* To improve visibility and awareness

Track Performance on Individual Social Platforms

The social media platforms most businesses use today, offer performance measurements. For example, for Facebook, you can look at the insights link at the top, where you will find quite a bit of information including post engagement, reach, likes, actions, views, etc. For Twitter, you can click on Analytics to see how well your posts are doing.

Use 3rd Party Analytic Tools

If you are using several social media accounts and what the performance information gathered in one location, then you can use online tools. One of the most popular ones is Google Analytics. When you hire search engine optimization services in NYC, they can help you determine the best way to measure the performance of your social media posts.

Don’t underestimate the benefits of social media. However, keep in mind, if you are going to use this method to engage with your customers, you have to track how well it is working.

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